The Business Development Manager will own the relationship with key decision makers and influencers within a defined region. Taking sales opportunities through the homecare sales cycle.
All Customer “face-to-face” and “remote” activity will be recorded via the Customer Relationship Management (CRM) system, linked to opportunity development and monitored weekly by the National Business Development Manager.
Key decision makers and influencers include (but are not limited to):
Trust and/or Health Board Homecare Leads
Trust and/or Health Board Technicians
Trust and/or Health Board support staff
Regional Homecare Leads (Business Leads)
Prescribing Clinicians
Deputy Chief Pharmacists/Associate Pharmacists
Chief Pharmacists
As the main point of contact, the Business Development Manager will maximise engagement with decision makers and influencers to grow sales of new services via Regional Framework Agreements, Service Level Agreements and National Agreement pull-through.
Build effective relationships with key customers to gain market intelligence and feed back to the business to support the development of the Lloyds Clinical offering. The BDM will:
Work alongside our Bids & Tenders and Commercial Finance teams ahead of Framework Tender extensions and renewals by providing key customer insight to support pending bids for new contracts which ensure Lloyds Clinical are awarded on to new or extended Regional Frameworks.
Work with other Commercial Department team members to drive sales, meeting or exceeding targets.
Collating market intelligence in the form of homecare or NHS trends, and competitor information.
The Business Development Managers will manage territory level Account Plans to direct activity, monthly and quarterly focus of the NHS Commercial Team. Clear objectives will be captured and assessed by the National Business Development Manager on a quarterly basis in line with Lloyds Clinical quarterly objectives.
The Business Development Manager will utilise all existing customer and market data provided to monitor and target their activity on a weekly basis.
Build effective relationships with internal stakeholders to deliver a first-class service to all customers. Internal stakeholder management is a key element in the success of Account Management and Business Development.
The role will be field based, and the BDM will be required to meet with their team and customers via remote software and travel to meet face to face in hospital settings within the defined region or on company premises located across the UK.
Carry out any other reasonable duties as requested by the Line Manager.